The digital space offers an enormous range of new ways to market your business and sell to new audiences. This section provides guides to the different ecommerce platforms available to businesses and also explores some key approaches to digital marketing.
Marketing your business and selling online
Having a digital presence plays a crucial role in the visibility of your business. If you are at the beginning of your digital business journey, Google is the best place to start. Google is the first place consumers turn to when they are searching for goods and services (this includes searching for brick and mortar locations).
Claiming your Google Listing and establishing a Google My Business account is the first essential step to developing a digital presence:
- The key benefits of taking your business online
- The beginner's guide to Google My Business
- Helping small business do more with Google Ads
- Webinar: If you're not on Google, you don't exist
Direct marketing
Learn where and how to engage your audience and elicit a strong response with a direct marketing strategy:
