Email marketing can be a double-edged sword for businesses. Do it well, and it can drive sales and keep your audience engaged. Do it badly, though, and it might have the opposite effect.
This digital masterclass will explain how an email marketing strategy can help small business. It will explain how email is a valuable relationship tool, what best practice looks like (and doesn’t look like) in email marketing, how to avoid falling into a spam trap, and how different campaign types can benefit your business.