Digital literacy masterclasses
Digital Pathways is a short course of 12 seminars designed to help business owners develop confidence in digital spaces. Learn how to develop your own digital marketing business plans whilst gaining a foundational knowledge of digital marketing principles.
Social media for business
Social media is a powerful communication tool that can help both on and offline businesses engage more effectively with their established audiences and reach new customers. This section provides a broad overview of the different social platforms and will help you establish your social presence.
Website creation and management
A website can help you create awareness of your brand, engage your audience and boost your revenue. This section provides information on how to get started on building and managing a website, and improving your website's search ranking.
Marketing your business and selling online
The digital space offers an enormous range of new ways to market your business and sell to your audience. This section provides guides to the different ecommerce platforms available to businesses and also explores some key approaches to digital marketing.
Managing your digital presence
Good business principles still apply in a digital environment, but they do need some adapting. This section explores best practice methodologies for taking your business online.