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Developing creative customer experiences

In this digital age, attention is currency. Creative concepts command strong customer attention as they demonstrate authenticity and originality.

The role customer experience mapping plays is central to delivering the best outcome for your customers. The journey for customers often begins online and ends by providing valuable feedback using digital tools.

Tune into this webinar to find out how you can maximise your customer experience by creating the perfect user journey.

Watch: Developing creative customer experiences

Key takeaways 

  • COVID-19 has changed the way we do business. Countless retailers have closed or limited their trade, while professional services have switched to working online.
  • Australia Post reports 5.5 million households shopped online in November 2020, with almost one-third of shoppers purchasing online more than once a week.
  • The surge in ecommerce has highlighted the importance of understanding online buyer behaviour. Buying decisions are now made well before contact occurs with a seller. This underscores the need for a strong creative message in a crowded online market. 
  • Feedback is an important factor in ecommerce. Asking for regular customer feedback can improve buyer satisfaction.
  • Five simple steps to finding a creative solution:  start with a simple task; find a problem; listen to feedback; look around for resources; and record the solution.

 

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