Watch: Guide to Google My Business and Google Maps listings
- All businesses should have a Google listing regardless of whether or not they have a website.
- The growing importance of 'near me' searches. Web searches for local businesses (known as 'near me' or 'close by' searches) have dramatically increased over the past two years.
- Busyness insights. During the pandemic, Google Maps increased the visibility of what it calls 'busyness' information (insights into how crowded a business is at a particular time).
- Searching beyond specific places. Local searches are now overwhelmingly about topics relating to items or services (ie. birthday flowers near me), geographic areas (ie. Bentleigh flowers) or time periods (ie. late night florist).