Digital Pathways Seminar 9: Delight part 2: Cultivating loyalty
This seminar explores how to cultivate loyalty in the delight stage of the digital sales cycle. We’ll begin by diving deeper into why loyalty is such an important part of the modern sales cycle, then look at how to create loyal customers through personalisation and community. Finally we'll look at how to transform a loyal customer into a brand ambassador through simple, effective communication.
Watch: Digital Pathways Seminar 9: Delight part 2: Cultivating loyalty