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Digital Pathways Seminar 10: How to measure your success

This seminar explores how to select and use key performance indicators (KPIs) to measure the success of your digital marketing campaign. It includes a breakdown of how to choose a KPI whilst avoiding vanity metrics, the wide variety of metrics available to small business owners, the frequency you need to be tracking your metrics, and also the importance of qualitative insights.

Watch: Digital Pathways Seminar 10: How to measure your success

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