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Digital Pathways Seminar 7: Encouraging customer desire and consideration

This seminar takes a close look at the desire phase of the sales cycle. This includes an overview of the communication style conventions and techniques that can be employed to convert a lead. We will also look closely at some real world examples including one brand that offers an excellent example of the FOMO triggering technique.

Watch: Digital Pathways Seminar 7: Encouraging customer desire and consideration

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