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Digital Pathways Seminar 5: Cultivating audience awareness

This seminar takes a closer look at the awareness stage of the digital sales cycle. It outlines the goals of the awareness stage and the guiding rules for creating content at this stage. It also provides examples of marketing techniques you can use in the awareness stage which include answering questions, offering a window into the transformative potential of your product, contextualizing your brand through collaboration with other businesses, attempting to make yourself newsworthy and offering free tools.

Watch: Digital Pathways Seminar 5: Cultivating audience awareness

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