Watch: Branding: More than a logo
- What is a brand? It's much more than just a logo. It embodies the image and values that you want people to associate with your small business.
- Why is a brand important? A brand distinguishes your business from your competitors while building trust with customers and prospects.
- What are a brand’s common elements? They include the logo and tagline, as well as the style guide. This last element determines the tone of voice (including fonts and colours). Consistency is important for many reasons. For instance, for outsourced marketing, it clarifies how content and advertisements are to be presented.
- Where is branding commonly used? Branding can appear almost anywhere: on signage, social media, printed materials, documents, digital electronic signature, PR releases, and much more.