We’re now at the stage of the digital revolution where you can sell, market and engage with your audience everywhere from social media platforms to your Google Maps listing. With so many crucial digital business tools now available on free platforms, you may think there's no need to build your own website. In this article, we’ll explore the reasons why a website is still a valuable business asset.
Do I need a website for my small business?
Here are the key reasons why a website is still a valuable business asset that is worth investing in.
It gives your brand a competitive advantage
A staggering 59% of Australian small businesses do not have a company website so having a website is one way of distinguishing your brand in a crowded industry.
Customers see businesses with websites as more credible
84% of consumers think a website makes a business more credible than one with only a social media presence. Having a website lets you create a branded email address (eg. firstname.lastname@example.org) adding another level of professional polish to your online correspondence.
It improves your online visibility
Since 93% of online experiences begin with a search engine, having a website can improve your business’s chances of being found through generic keyword searches.
It opens you up to new business opportunities
A well optimised website that ranks high up in the search engine results allows your business to tap into markets outside your postcode and connect with audiences that you may not be able to reach through other platforms.
It puts you in control of the narrative
While there are lots of benefits to using social media, such as the little setup and maintenance costs, any content posted there is the property of the platform owner and subject to their page policies. With a website, you can build a presence on your own terms; align its look and feel, tone and voice, and overall messaging to your brand. You have complete control over how customers see your business.
If your business could benefit from a having a website, watch our webinar introducing you to the different types of websites available for your budget and technical know-how.
Last updated 30 March 2021