Using social media as an ecommerce platform

What do social media and ecommerce have in common? They’ve both experienced tremendous growth over the last decade, so much so that they are often essential components to a business strategy.

This digital masterclass will explain why ecommerce and social media can no longer be ignored, and how to make the most out these digital platforms.

Watch: Using social media as an ecommerce platform

Key takeaways

  • What is ecommerce? Ecommerce facilitates the exchange of goods and services by connecting buyers and sellers over the internet.
  • Why is ecommerce relevant? Australia is the eleventh-largest global ecommerce market. Ecommerce accounts for 9% of all Australian retail trade, and the market is projected to be worth US$32 billion by 2024. Ecommerce experienced tremendous growth in Australia from January 2020 onwards, coinciding with the COVID pandemic.
  • What are different types of ecommerce channels? Ecommerce channels on social media include the likes of Facebook Marketplace, Facebook Shops and Instagram Shopping. Non-social media ecommerce channels include well known platforms like Amazon, Alibaba, eBay, and the App Store. A multitude of website platforms and plugins are also available, such as Shopify, Wix, Squarespace, and many others.


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