Watch: Using social media as an ecommerce platform
- What is ecommerce? Ecommerce facilitates the exchange of goods and services by connecting buyers and sellers over the internet.
- Why is ecommerce relevant? Australia is the eleventh-largest global ecommerce market. Ecommerce accounts for 9% of all Australian retail trade, and the market is projected to be worth US$32 billion by 2024. Ecommerce experienced tremendous growth in Australia from January 2020 onwards, coinciding with the COVID pandemic.
- What are different types of ecommerce channels? Ecommerce channels on social media include the likes of Facebook Marketplace, Facebook Shops and Instagram Shopping. Non-social media ecommerce channels include well known platforms like Amazon, Alibaba, eBay, and the App Store. A multitude of website platforms and plugins are also available, such as Shopify, Wix, Squarespace, and many others.