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Choosing the right social media platform for your business

While 90% of Australians have some kind of social media presence, there are over 75 different social media platforms to choose from. Finding the right platform (or platforms) to help your business grow can be a confusing and overwhelming process. This webinar will help you make strategic social media choices for your business and set goals that go beyond digital visibility.

Watch: Choosing the right social media platform for your business

Key takeaways

  • What are the most popular social media platforms in Australia? Facebook is the most widely used, with 16 million unique monthly users. It is followed by YouTube (15 million); Instagram (9 million); WhatsApp (7 million); and Snapchat (6.4 million).
  • The 'Golden Rule' for picking a social media platform for business. When selecting a social media platform for business, only commit to what you can consistently engage with. 
  • How to choose the best social platform based on audience and usage? There is no single ‘best’ social media platform for business. That’s because the user base for platforms varies drastically.
  • The best performing industries on Facebook: fashion, automotive, ecommerce, FMCG, travel and the non-profit sector. 
  • The best performing industries on Instagram: media publishers, fashion, beauty, automotive and sporting goods.
  • Industries YouTube is best suited to: software as a service (SaaS), travel and hospitality, healthcare, education, agencies, law, finance and ecommerce. 

 

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