Beyond the Sale: Designing Customer Experience to Get the Competitive Edge

Customer Experience shapes how people interact with, perceive and return to your business — and this workshop will show you how to use research, data and customer feedback to strengthen loyalty, sales and long-term success.

Customer Experience is more than a buzz term, it has the ability to influence how your customers experience, perceive, interact with, purchase from, remember your brand – and importantly, return to it. From the very first customer interaction to the very last, Customer Experience is a key factor in impacting customer loyalty and revenue. This workshop will explain how you can use research, data, insights and customer feedback to enhance and improve your Customer Experience, and in turn your business, sales, loyalty and repeat business.

A shop assistant smiles while serving a customer at a bulk food store, surrounded by glass jars filled with grains, nuts and spices on wooden shelves.

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